Free-thinkers, as atheists style themselves, remain almost bizarrely under-represented in American public life and discourse. There is not a single openly declared atheist among the 535 members of Congress, and it is conventional electoral wisdom that the President of the United States has to be a believer.

The profile of atheism is very slowly starting to change, with an increasingly vocal atheist community, including high-profile adherents like Brad Pitt and Mark Zuckerberg. Even so, non-belief, is still a very long way from acceptance.

You can see the bombastic trailer for the station here, which features Richard Dawkins among other prominent atheists, talking about striking a blow for free thought, casting off the “monkey” of religious belief and the joy of “coming out” as an atheist to the world.