Unprepared for impeachment

No one has a plan. There is no strategy. There’s no roadmap for the months-long process that would become the center of American political life to the exclusion of every other issue. Bluster and self-indulgence isn’t a strategy (“Don’t blink!”), but it does play into some separate venality and political ambition. There’s a ravenous hunger for clicks and donations on email lists [DONATE HERE OR THE REPUBLIC WILL FALL]. There’s a desire my some future Presidential candidates to out hard-ass other Republicans prior to 2016. But is there a plan? Of course not.

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Give me your elevator pitch, not for impeachment qua impeachment, but for how the story plays out from the announcement to Obama mounting the steps of Marine One and flashing a Nixonian farewell salute. What’s your Day One communication strategy when we begin impeachment proceedings? What’s the Day Two strategy? What’s the strategy after the first week? Who are the legislative handlers? Who are the key faces for the media? What’s the timetable, the media plan, the surrogate plan…all the boring block-and-tackle stuff? What happens when your rock-solid arguments melt under legal challenges from every quarter?

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