The news service revealed Monday it will employ the story-writing software by start-up Automated Insights to automate the production of U.S. corporate earnings stories, the quarterly bane of the existence of many business reporters.
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The AP typically produces about 300 earnings stories per quarter, requiring reporters to crunch data in the heat of wire-service deadlines. Soon they will be producing many, many more.
Using the software would allow AP to automate short earnings stories, typically 150 to 300 words, “in roughly the same time that it took our reporters,” says Lou Ferrara, the AP managing editor who oversees business news. The initiative will start in July.
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