But at a cost of $85,000, who is a crossover hoverbike aimed at, beyond the odd rich eccentric with a head for heights? Although it’s a niche product, the company’s CTO and founder Mark DeRoche told me it could be a lucrative niche. “There’s really nothing between a ground vehicle and an aircraft,” he says, apart from much more expensive helicopters and small planes. Aerofex thinks its vehicle could be useful for farmers, both for agriculture (crops) and herding animals. It could also be used by emergency services, for disaster relief or search and rescue, as well as for border patrols.