Late capitalism teaches us to create ourselves through our consumer choices: shopping is how we form our identities, find community and express ourselves. Thus, telling people that they can’t shop as much as they want to because the planet’s support systems are overburdened can be understood as a kind of attack, akin to telling them that they cannot truly be themselves. This is likely why, of the original “three Rs” – reduce, reuse, recycle – only the third has ever gotten any traction, since it allows us to keep on shopping as long as we put the refuse in the right box. The other two, which require that we consume less, were pretty much dead on arrival.
Climate change is slow, and we are fast. When you are racing through a rural landscape on a bullet train, it looks as if everything you are passing is standing still: people, tractors, cars on country roads. They aren’t, of course. They are moving, but at a speed so slow compared with the train that they appear static.
So it is with climate change. Our culture, powered by fossil fuels, is that bullet train, hurtling forward toward the next quarterly report, the next election cycle, the next bit of diversion or piece of personal validation via our smartphones and tablets. Our changing climate is like the landscape out the window: from our racy vantage point it can appear static, but it is moving, its slow progress measured in receding ice sheets, swelling waters and incremental temperature rises. If left unchecked, climate change will most certainly speed up enough to capture our fractured attention – island nations wiped off the map, and city-drowning superstorms, tend to do that. But by then, it may be too late for our actions to make a difference, because the era of tipping points will likely have begun.