It’s rising! That’s not surprising given people insist on putting bacon in everything, from cupcakes to cocktails to milkshakes. And the rising price of bacon—on average $5.56 a pound in January—could rise even more this year.

Why? Well, the price of grain and feed has a lot to do with it, but some are concerned about pig diarrhea. A virus called porcine epidemic diarrhea, which affects piglets, continues to spread. So the Agriculture Department decreased its pork-production estimate by 1.4 percent. This is despite predictions in 2013 that the price of bacon would fall, given in part to predicted increases in pork production.

Some analysts say the virus won’t affect bacon prices in the marketplace for months, as it hasn’t even really impacted pork yet.