Ronan Farrow: The young man only old people like

Farrow was mentored since his mid-teens by the late diplomat Richard Holbrooke. After Holbrooke’s sudden death Farrow was appointed to a murky role as “special adviser” to Hillary Clinton during her tenure at the State Department. He certainly knows how to charm sexagenarian elites, but young people don’t seem to like him much. The New York Times has aptly labeled him “the youngest old guy in the room.” Griffin had hoped the 26-year-old would help draw younger viewers to MSNBC, but after his first week on the air, Farrow’s ratings in the 18-49 demographic fell far below those from the comparable week a year ago, when Andrea Mitchell Reports was running in the same time slot.

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Farrow’s largest audience, according to Deadline Hollywood, was among adults 50 and older: that is, among the same demographic that groomed the precocious Farrow from childhood and taught him to meet their expectations. Griffin may have high hopes, but Farrow doesn’t look like the right pick to shake things up or shatter any preconceived notions. The Yale Law School graduate and Rhodes Scholar fits perfectly into the larger fabric of the network Griffin has shaped around 9 p.m. host Rachel Maddow, whose Stanford degree and Rhodes Scholarship make her the network’s preeminent wonk. Farrow will continue to do what he’s been doing for the past 26 years: striking a perfect pitch for the liberal elite. That’s probably not the missing ingredient at the network, whose increasingly preening tone hasn’t helped ratings.

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