The economics of sex: Has the price gotten too cheap?

They feel pressure coming at them from all sides to have sex early and often — even though, ultimately, they hold all the cards.

Or at least they could. And this is where the economics matters. Because many more women than men are in the market for a serious relationship, the video explains, “men can be picky and can insist on extensive sexual experience before committing.” Women’s competition for those men has increased, and so the “price” of sex — what the man has to “deliver,” emotionally and commitment-wise — has gone down.

If girls did actually come to realize that they’re “in the driver’s seat” when it comes to sex (and if sisterhood really were powerful), they could change the market entirely, having sex only when they were ready and only when they saw a serious commitment on the part of their partner.

As the voiceover in the video explains, “Collusion — women working together — would be the most rational way to elevate the ‘market value’ of sex.”