For $60, customers at the Snuggle House can spend an hour hugging, cuddling and spooning with professional snugglers.
Snugglers contend touching helps relieve stress. But Madison officials suspect the business is a front for prostitution and, if it’s not, fear snuggling could lead to sexual assault. Not buying the message that the business is all warm and fuzzy, police have talked openly about conducting a sting operation at the business, and city attorneys are drafting a new ordinance to regulate snuggling.
“There’s no way that (sexual assault) will not happen,” assistant city attorney Jennifer Zilavy said. “No offense to men, but I don’t know any man who wants to just snuggle.”
Snuggle House owner Matthew Hurtado hasn’t responded to multiple requests for an interview. His attorney, Tim Casper, said in an interview last month the business is legitimate and Hurtado has put precautions in place to protect clients and employees from each other.
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