It's come to this

A spokesman for retailer Firebox.com added: ‘Please use it in moderation, otherwise you’ll be climbing up the walls by lunchtime.’

The £9.99 cereal, which is going on sale in Britain for the first time, comes in two special mixtures for men and women.

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The spokesman said: ‘Select your preferred formula, follow the surprisingly small serving suggestion and just add milk or yoghurt.’

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