A 2009 report by the Pew Forum on Religion and Public Life estimated one in 10 adults in the U.S. was raised Catholic but has broken with the church. Its teachings on abortion, homosexuality, birth control and treatment of women were often cited as reasons.

Pope Francis hasn’t given any hint of radical change on those issues, but his man-of-the-people persona is appealing to some of the unfaithful.

Tom Peterson, president of Catholics Come Home, which airs ads aimed at the lapsed, said his website traffic tripled the day of the election, adding several thousand visitors. It’s been double ever since.

Some interest could stem from the hubbub surrounding the selection of any pontiff, but Peterson thinks Francis’ “love for the poor and his humility is exciting people to a great extent.”

Father Peter Mussett, pastor of the St. Thomas Aquinas Catholic Center, which serves the University of Colorado at Boulder, agrees.

“I had five people in a week who were saying, ‘Pope Francis has inspired me to return to my faith,'” he said. “It’s pretty remarkable.”