So how should conservatives respond to liberal efforts to label all opposition to progressive ideology as bigotry? One California Chick-fil-A owner may have the answer.

Gay marriage activists have been attacking Chick-fil-A for years because to the company’s donations to Christian charities that believe in traditional marriage, such as the Fellowship of Christian Athletes. And last year, the anti-Chick-fil-A tantrum reached a crescendo when company President Dan Cathy told a radio station he opposed gay marriage.

Knowing this, when gay marriage supporters held a rally near Corey Braun’s Chick-fil-A franchise in Rancho Cucamonga this past Monday, Braun saw an opportunity. He gave the protesters dozens of free entree tickets and invited them to get to know Chick-fil-A better.

“We serve everyone. We’re happy to serve the community, and this was an opportunity to have this group come in and show them our hospitality regardless of their beliefs, sexual orientation or whatever,” Braun told the Los Angeles Daily News.