RNC chief of staff Mike Shields, whom Priebus recently hired to help shepherd the RNC’s modernization, said he is working on “fundamentally restructuring the way the RNC works so it is centered around the technology department.”

Shields said that the release of the RNC’s report on Monday “kicks off the 2016 election cycle,” pledging an unprecedented commitment to data and technology…

Shields was reluctant to divulge any specifics of the RNC’s new commitment to digital efforts, but said it would be far broader than any simple social media campaign. The RNC also intends to take its new tech operation on the road, to showcase the party’s new capabilities for state parties, campaigns and activists.

“By first combining digital, data and tech, you are creating synergy in all of those areas based upon what data you are creating and what it tells you about voters,” he said. “But further, by putting that entire department at the center of the organization, you are making your fundraising pitches better and your voter contact much better to ultimately help you win elections.”