The company will begin airing a two-minute advert on various US television channels as of today, laying out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind – not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead, such as providing more diet options at soda fountains…

“We have not done a good enough job in telling our story and being consistent in telling our story,” she said, noting the company had to be careful to remain consistent with its brand voice and avoid sounding “preachy.”