Cool, Inc.

The uncertainty with all this, however, is whether the appeal to Cool, Inc., will really energize the base more than it turns off the undecided middle-of-the-road voter who gets wind of all this pizzazz and thus wonders why Obama jets to Vegas (once an Obama no-no) after the Libyan attack, or why he talks to disc jockeys and not the prime minister of Israel, or why he goes on chat talk shows but does not hold press conferences — and, of course, identifies more with a Lena Dunham’s psychotherapeutic inner voice and angst than with a woman in Ohio or Michigan who may have lost her job or is married to someone who is unemployed, or can’t afford filling her car up at the pump or has no equity in her home or lacks the ability to help her jobless kids pay down their growing student loans. There is a reason, after all, why Sandra Fluke draws ten people to a Vegas shopping center, and why to millions Lena Dunham will sound more self-obsessed than empathetic.