TheBlaze TV, an Internet television network, will remain available via the Web for its 300,000 paying subscribers, including those not subscribing to Dish. But the distribution deal with Dish gives Mr. Beck, formerly a host on Fox News, a new way to reach viewers that may be adopted by other Internet entrepreneurs seeking a way into traditional television.
“Our success over the past year has given us the ability to go on traditional television while maintaining complete creative control and freedom and remaining at the center of the Internet revolution,” Mr. Beck said.
Despite all the hoopla about online viewing and devices to connect the Internet to television sets — TheBlaze TV promised online subscribers it was easy to do — a lot of people still just want to see what is on TV the easy traditional way.
“We’d like to make that as simple for them as possible,” said Chris Balfe, the president of Mr. Beck’s media company, Mercury Radio Arts, in a blog post that will accompany the announcement on Wednesday. The channel will begin on Dish at 5 p.m. Wednesday.
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