And finally—art. Art is so underestimated in politics. Romney is just sooooo white. Even whiter than the Osmonds. Bush wasn’t that white. He came from a state where these days you can’t help but know some Latinos, and he spoke him a little esspanyole, even. But Romney? He fired some guys working on his lawn because he couldn’t afford the political liability of employing them, as he openly admitted at one of those GOP debates. Aside from that—well, I admit I’m no more up on the latest salsa artists than Mitt is, but do you think that guy has ever listened to one Tito Puente record in his life? Has he ever known a Latino person, outside of those who clean his houses and trim his lawns? It’s quite possible that he does. But he sure doesn’t look like he does.
Romney, therefore, will make some moves that will impress the largely white commentariat, and he’ll bump up a little among certain high-income Latino demographics. But average Latino voters, men and women who work really hard every day for white bosses, are just going to find that he reminds them too much of the guy who docks their pay when the bus comes late. And they won’t be wrong—he basically is that guy. There’s no overcoming that. He’s a 31 percenter at best.