According to Sam Bennett, president and CEO of SSR, women do not see the correlation between politics and their own desired social change in the same way men do, and they are turned off by the dirty nature of the political game.
“Women are far more motivated to want to see changes in their neighborhood and city on a social level than men are, but they have not yet made that connection [with politics],” Bennett told The Daily Caller. “In fact, women, far more than men, see the hard, sausage-making dimension of politics as something they are not willing to be engaged in. They find it distasteful.”
Ironically, while women are less likely to donate, female candidates are better fundraisers than their male counterparts.
The report reveals that in 2010, on average, female House incumbents raised about $100,000 more than their male colleagues, and female challengers raised over $74,000 more than male peers.