Now, due to popular demand by aides, the White House is moving to incorporate Apple devices into its daily routine. Last month, the information technology office launched a pilot program for the Executive Office of the President that allows Apple-loving staffers to access their official email accounts on their iPads and iPhones through a secure connection, a White House official told POLITICO. The pilot program is expected to run through mid-fall, the official said…

Still, the efforts partly reflect Obama’s affinity for the brand. Last month, when Obama left to play a round of golf at Andrews Air Force Base, he carried his iPad. And when he appeared at the White House Twitter town hall in July, he used a MacBook Pro, although the Apple symbol was covered with the presidential seal. He also has an iPod.

“He’s president at a time when Apple is at its high point, so of course the administration is going to reflect that,” a former White House official said. “Mac is considered youthful and the president is still considered somewhat youthful.”