What makes Steve Jobs great

Wednesday’s sad, but unsurprising, news that Jobs was resigning as Apple’s chief executive — presumably because of his deteriorating health — got me thinking about that old encounter. The businessman I met 25 years ago violated every rule of management. He was not a consensus-builder but a dictator who listened mainly to his own intuition. He was a maniacal micromanager. He had an astonishing aesthetic sense, which businesspeople almost always lack. He could be absolutely brutal in meetings: I watched him eviscerate staff members for their “bozo ideas.”

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The Steve Jobs I watched that week was arrogant, sarcastic, thoughtful, learned, paranoid and “insanely” (to use one of his favorite words) charismatic.

The Steve Jobs the rest of the world has gotten to know in the nearly 15 years since he returned to Apple is no different. He never mellowed, never let up on Apple employees, never stopped relying on his singular instincts in making decisions about how Apple products should look and how they should work. Just a few months ago, Fortune published an article about life inside Apple; it opened with an anecdote in which Jobs cut his staff to ribbons for putting out a product that failed to meet his standards. But his instincts have been so unerringly good — and his charisma so powerful — that Apple employees were willing to follow him wherever he led. Apple will miss those instincts.

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