White scored an 86 percent favorable opinion in the Reuters/Ipsos poll, beating Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood in the survey of the 100 most popular personalities. She easily edged out Britain’s Duchess of Cambridge Kate Middleton (5th), Oprah Winfrey (6th), and U.S. first lady Michelle Obama (15th) in the most trusted personalities ranking.

Some 44 percent of those questioned said they would be more likely to do business with a company if White endorsed it.