Alinsky-in-action in tomato protest at Trader Joe's

[I]n this case, the alruistic Alinskyites came up with a solution: Go to produce retailers, and demand that they raise their tomato prices, so that they could then take that extra money from the customers and use it to voluntarily pay more per pound to the tomato growers, who would then take that extra money and give it to the farmworkers. …

Which is an interesting approach: instead of just focusing on one aspect of the problem, follow the chain of money all the way back to the consumer, and try to micromanage the economic flow so that money is taken out of consumers’ pockets and eventually through several intervening steps is put into the farmworkers’ pockets. Sort of the opposite of free-market capitalism, but in miniature: let’s just call it boutique redistribution.

But how to make all the parties involved comply with your demands? Well, that’s where Alinsky’s Rules for Radicals comes in: Public humiliation.