Everything you thought you knew about sexy ads is wrong

But there were also more interesting findings in the study of 50 men and 50 women.

Analysts found that men spent 40 per cent more time than women looking at the face.

Men were also found to have noticed the woman’s face before they paid attention to her body in both examples.

And in an H&M campaign featuring a toned, sexy woman posing on a beach, women looked first at her torso and then at her face.