The White House Press Office now not only produces a website, blog, YouTube channel, Flickr photo stream, and Facebook and Twitter profiles, but also a mix of daily video programming, including live coverage of the president’s appearances and news-like shows that highlight his accomplishments.

“Advise the Adviser: Your Direct Line to the White House,” the administration’s latest online program launched last week, encourages viewers to offer “advice, opinions and feedback on important issues” and promises a response from a senior administration official in return…

But while these innovative communications tools ostensibly offer greater transparency and openness, critics say they have come at a troublesome expense: less accountability of the administration by the independent, mainstream press.

Over the past few months, as White House cameras have been granted free reign behind the scenes, officials have blocked broadcast news outlets from events traditionally open to coverage and limited opportunities to publicly question the president himself.