Confirmed: Women think vegetarian men are wimps

Further questioning revealed that men who do not eat meat were also viewed as less masculine than the others – even by vegetarians.

Researcher Dr Steven Heine, of the University of British Columbia, told Appetite journal that meat and men have always gone hand in hand.

‘Meat has been closely associated with power and privilege – a staple for gentry and a rare treat for the peasants,’ he said.