New sponsor for MTV’s teen exploitation show: PETA?

MTV has ten episodes of the show and plans to air all of them, according to a network spokesperson.

The cancelation rumor was likely spurred by the tune-in decline for the show’s second episode. It attracted 1.6 million viewers last Monday, down 52 percent compared to the opener on Jan. 17, when 3.3 million tuned in after a new episode of Jersey Shore that attracted more than 7 million viewers. This week, Skins had a Jersey Shore rerun as its lead-in.

And if MTV’s sales team continues to see a sponsor exodus, the People for the Ethical Treatment of Animals have graciously offered the step into the breach — and generate some publicity of its own.