9. It’ll get boring.
This year’s totem is next year’s meh. Economists call this “the hedonic treadmill.” Human beings quickly get bored of each new item. We always want the buzz from something newer, better, bigger, faster or fancier. But the treadmill never stops. Think of how amazing the first Palm Pilots seemed back in the 1990s. Look at them now. The iPad may look like the eighth wonder of the world today. Soon it will seem so old.
10. The whole Apple cult is starting to creep me out.
OK, I already knew about the fans. Last summer, three-quarters of the people standing in line so they could buy the new iPhone the moment it went on sale already owned an iPhone. But now it’s the company, too. Look at how it reacted last spring, when a Silicon Valley blogger scooped an early iPhone 4: Next thing he knew he was being handcuffed on his lawn in front of his wife while police ransacked his house. And think of Steve Jobs, complaining that news coverage of the iPhone 4’s troubled aerial had been “blown so out of proportion that it’s incredible.” Hmmm, out-of-proportion media coverage—you sure you want to go there, Steve? This is the guy marketing a new telephone under the slogan “This changes everything. Again.” Maybe this stuff shouldn’t matter to me, but I have to confess it’s turning me off.
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