Alex Roman, the graphic designer who created the ad, dismisses suspicions that the shots aren’t pure computer-generated imagery: “Yep, it’s all CG. I tried to put some live-footage shots but I ran out of time so CGI did the trick.”…

“This kind of talent is very exciting because you see there’s so much more to be done,” says Angus Kneale, creative director at the New York offices of The Mill, a visual effects studio. “People always say everything in CGI has been done before. This shows that’s not true.”