Study: Dems watch more TV, Republicans watch more sports

“The average TV show will deliver 15-25% more Democrats compared to Republicans,” said Will Feltus, senior vp of research at National Media, which specializes in buying ads for GOP clients. “The moral to the story is that it’s harder to find Republican viewers and sports is good place to find them.”

Most TV formats have largely audiences that consist mostly of Democrats, according to the study, with left-leaning viewers dominating genres like local news, late-night talk shows, primetime dramas and comedies.