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Only Woods and his wife, Elin – and their attorneys – know the precise amount, of course. The loss projections are based on the value of his five depleted sponsorship deals as reported by news organizations. That gap in the estimated carnage – $25 million to $50 million annually – is due, the experts said, to the unknown fine print in Woods’ contracts: Did the sponsors who cut Woods offer him termination fees, was he also pocketing some percentage of sales revenue in those companies, and is he still being paid by Gillette and Tag Heuer, though their ads are Tiger-less?
“Even if it’s $25 to $30 million, that’s still a massive amount of money to come off the table,” said John Rowady, president and founder of rEvolution, a Chicago-based sports marketing and media agency.
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