Sex.com set to become the most expensive domain name in the world

The website name was last bought in 2006 for a reported record $14 million backed by DOM Partners LLC, a lender from New Jersey. Sex.com’s record title has been broken by Insure.com, which sold for a reported $16 million last year.

But the lender is now foreclosing the Internet property after the owner Escom failed to pay its loan. Bidding, which is due to start on March 18, should start at $1 million, or £670,000.