Blogger knew this day would come

BlogPulse, an analytics company operated by Nielsen, shows hundreds of new blogs launched every week. In fact, as the Pew study indicates, blogging has actually climbed slightly in popularity among American adults over the age of 30, from 7 percent in 2007 to 11 percent last year.

But many longtime bloggers say that the blog is entering a period of important transition – from one-size-fits-all soapbox to just one more tool in the cluttered Internet toolbox.

Facebook and Twitter, and not the blog, are now “the glue that holds online communities together,” says Dylan Wilbanks, a Web producer in Seattle. Gone are the days when Mr. Wilbanks would take to his blog to describe quotidian events or record passing fancies. “Sharing small pieces of data like links over blogs was like owning a heavy-duty pickup that you only used to pick up bread and milk at the grocery store,” he says. “Blogs are meant for people for whom being a writer, being a creator, is a passion, or perhaps a requirement of life. They’re meant for people for whom Facebook’s ‘What’s on your mind?’ question can’t always be answered in 500 characters or less.” As Wilbanks is quick to point out, not everyone has that passion, which is why blogging is losing its luster…

When Mr. Banks published “Blogging Heroes” in 2007, there was still a widely shared belief that one could instantly become rich and famous through blogging. Eventually, Banks says, “people sort of woke up to the fact that blogging required tremendous dedication and effort. The best bloggers are there at the keyboard every day, 12 hours a day sometimes, no matter what.” Good blogging he says, is intensive. “You can’t just blurt anything out. You have to think it through.”