The most interesting trend was how quickly the iPhone became an indispensable part of the students’ lifestyles, and how many of them openly acknowledged they would be lost without it.
Nearly 85 percent of the iPhone owners used the phone as their watch, and 89 percent used it as their alarm clock. In fact, 75 percent admitted to falling asleep with the iPhone in bed with them, and 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning.
Many students readily acknowledge how much they rely on their iPhones. When asked to rank their dependence on the iPhone on a scale of one to five – five being addicted and one being not at all addicted – 10 percent of the students acknowledged full addiction to the device, 34 percent ranked themselves as a four on the scale, and only 6 percent said they weren’t addicted at all.