Damn, Tiger's apology was awesome

I can tell you first hand, that from a communications perspective, Tiger’s statement today contained important elements and themes that will make the process of his redemption much more plausible.

—He took ownership and responsibility for his actions and did not try and pass the buck.

—He apologized to the right people: His family, his fans, his sponsors, and the game of golf.

—He asked for forgiveness and reminded us that we are all human—even global icons—and admitted his need for help.

—He let us know that fame and fortune is a seductress and that the rules apply to all of us no matter what our station in life.