Audi's Gorewellian Super Bowl ad

To me, the target demographic is a certain subset of spineless upscale white men (all of the perps in the ad are affluent white guys) who just want to go with the flow. In that sense, the Audi ad has a lot in common with those execrable MasterCard commercials. Targeting the same demographic, those ads depicted hapless fathers being harangued by their children to get with the environmental program. MasterCard’s tagline: “Helping Dad become a better man: Priceless.”

The difference is that MasterCard’s ads were earnest, creepy, diabetes-inducing treacle. Audi’s ad not only fails to invest the greens with moral authority, it concedes that the carbon cops are out of control, unjustly bullying people and power-hungry (in a postscript scene, the Green Police pull over real cops for using Styrofoam cups). But, because resistance is futile when it comes to the eco-borg, you might as well get the best car you can.