“We sent out a press release before we did the video to alert everyone that it was fake, but once posted it spread really fast,” she said.

More than 880,000 people have clicked on the most popular version of the video on YouTube, posted by a user using the name “michaeljacksonhoax” under the title “Michael Jackson alive?! Seen coming out of coroner’s van!” Nearly 3,600 people have commented on the video.