For weeks, Michelle Obama had been telling her staff and closest confidantes that she wasn’t having the impact she wanted. She is a woman of substance, with a background in law, public policy and management, who found herself relegated to role model in chief. The West Wing of the White House — the fulcrum of power and policy — had not fully integrated her into its agenda. She wanted more…

Although Obama’s job-approval ratings have soared, the first lady — a Harvard-educated lawyer — wasn’t satisfied with coasting. She is hiring a full-time speechwriter and has instructed her staff to think “strategically” so that every event has a purpose and a message. She doesn’t want to simply go to events and hug struggling military families, she said; she wants to show progress. “Her desire is to step out more and have deliverables,” said communications chief Camille Johnston. “It’s about things that are coming up that we want to be a part of: child nutrition reauthorization act, prevention and wellness for health-care reform.”