1. DUMP ALASKA. She doesn’t need to run for reelection for governor in 2010 for name recognition or to get media attention. And being a governor these days is like having a target on your back. (Republican Tim Pawlenty, who has his own plans for 2012, announced earlier this month that he will not seek election to a third term as governor of Minnesota.) But there is a bigger reason for Palin to give up the governorship: Maybe you can see Russia from Alaska, but you can’t see Iowa and New Hampshire from Alaska. Alaska is too far away from where she needs to be. She can live, skimobile and hunt moose in Alaska, but she needs to spend a lot of travel time in the Lower 48 without having to run back to Juneau every week.

2. SURROUND YOURSELF WITH PEOPLE SMARTER THAN YOU ARE. That shouldn’t be hard, her opponents will say. OK, let them laugh. They laughed at George W. Bush when he ran for president in 2000 and at Arnold Schwarzenegger when he ran for governor of California in 2003. Both benefited from low expectations and smart staffs.