Subjects who were asked to suppress their disgust when shown images of, for example, a dirty toilet or a film depicting an amputation were able to do so. ‘But the emotion then found its way into the open through other channels’, says Grob. ‘At the cognitive level, they began to think about disgusting things much more often and also felt much more negatively about other issues. The same phenomenon occurs in a situation where you are not allowed to think of something, say a white bear. Precisely because you are trying to suppress that thought, it becomes hyperaccessible’.
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