According to the Bank of America, the official bank of the NFL, its NFL partnerships and product tie-tins “generate significant revenue streams.” The bank said it was legally required to fulfill its contract to be an NFL sponsor and that its NFL product sales had already increased since the Experience began Jan. 24.

The bank refused to tell ABC News how much it is spending as an NFL corporate sponsor, but insiders have put the figure at close to $10 million. The NFL Experience was on top of that and was inked last summer, according to the bank.