Have you heard of GARM?

It's the World Advertising Council's initiative called the Global Alliance for Responsible Media, and it is the nexus of the conspiracy to silence and defund conservatives in the public sphere, primarily through promoting censorship and restricting advertising dollars flowing to conservative media outlets. 

The biggest threat to free speech that you probably haven’t ever heard of, GARM.

pic.twitter.com/9LS3ealolm

— Fifty Shades of Sarcasm (@Fifty_ShadesOfD) July 10, 2024

As I have told you many times, conservative media outlets like Hot Air, Townhall Media, The Daily Wire, the Joe Rogan Experience (not quite liberal or conservative) and even RealClearPolitics (which is not conservative or liberal but mostly an aggregator of information and links) have been targeted for elimination by the Establishment. 

The House Judiciary Committee is now releasing the receipts, and the scope of the effort is greater than most people can imagine. 

🚨 NEW REPORT: How the World's Biggest Brands Seek to Control Online Speech

New info reveals that woke advertisers and brands are colluding together to attack people like @elonmusk, @joerogan, political candidates, and news organizations.

Read it here: https://t.co/3TTNysFrv4 pic.twitter.com/mMy5XyoVLg

— House Judiciary GOP 🇺🇸🇺🇸🇺🇸 (@JudiciaryGOP) July 10, 2024

The report is damning, as are the hearings being held as I write this. 

.@benshapiro explains how GARM and its collaborators demonize conservative media: "There is in fact an informal pressure system created by Democratic legislators, this White House, legacy media, advertisers and pseudo-objective brand safety organizations." pic.twitter.com/IjEODKnTHu

— Tom Olohan (@tolohan) July 10, 2024

The Committee on the Judiciary has jurisdiction over the “[p]rotection of trade and commerce against unlawful restraints and monopolies.”1 In exercising oversight of the adequacy and sufficiency of existing U.S. antitrust laws, the Committee has been investigating apparent collusion within the World Federation of Advertisers (WFA) and specifically its Global Alliance for Responsible Media (GARM) initiative. Through GARM, large corporations, advertising agencies, and industry associations participated in boycotts and other coordinated action to demonetize platforms, podcasts, news outlets, and other content deemed disfavored by GARMand its members. This collusion can have the effect of eliminating a variety of content and viewpoints available to consumers.Created by WFA in 2019,2 GARM quickly amassed tremendous market power in the advertising industry.3 Among other data points:• WFA members represent roughly 90% of global advertising spend, or almost one trillion dollars annually.4• GARM includes every major advertising agency holding company in its ranks and includes the world’s largest media buying agency, GroupM, on its Steer Team.5• GARM’s Steer Team, which acts as a board of directors and is also closely involved in GARM’s day-to-day operations, includes four large corporations (Unilever, Mars, Diageo, and Procter & Gamble) that spend billions annually on advertising.6• GARM reports to the WFA Executive Committee, which must endorse GARM’s work and includes representatives from AB InBev, L'Oréal, Nestlé, IBM, as well as many more large corporations and household name brands.7GARM calls itself “an industry first effort that unites marketers, media agencies, media platforms, industry associations, and advertising technology solutions providers to safeguard the potential of digital media by reducing the availability and monetization of harmful content online.”8

I'm not going to summarize the report because it is too long, has too many examples, and mostly because it is so jam-packed with information that you really should read it yourself. It isn't padded, even at 39 pages; there is just too much information to summarize more than the report already does. 

.@benshapiro on how GARM’s censorship cartel uses “brand safety” guidelines to squash conservative media.

"If they simply wish to levy a boycott against a right-wing source, they should simply say that's what they're doing. Hiding behind fake standards in order to project… pic.twitter.com/LXcOffRJvV

— Daily Wire (@realDailyWire) July 10, 2024

The bottom line is this: GARM is a politically motivated effort by Leftists who control hundreds of billions of advertising dollars. They use their power to bully platforms to silence opinions that break their Narrative™, campaigned to destroy Twitter after Elon Musk bought it (at one point successfully getting 80% of the ad revenue to leave), and strip media outlets like ours of the opportunity to monetize our content through advertisements from major corporations. 

WATCH: @Jim_Jordan highlights emails showing GARM members strategizing about how to censor The Daily Wire. GARM members suggested the coalition “watch them very carefully” until it finds a reason to censor the outlet. It used the same strategy on Breitbart, and it worked. pic.twitter.com/G0udYDmarg

— Daily Wire (@realDailyWire) July 10, 2024

That is their mission, and they execute it will. 

Jim Jordan, the Chair of the Judiciary Committee, is pursuing an antitrust action against GARM and the World Advertising Council, charging them with collusion. This seems like a pretty obvious case, to the extent that any legal case can be obvious (which is hardly at all!). I assume a Trump Justice Department would pursue it vigorously, as they should. 

GARM is pushing a collective boycott on conservative outlets.

This stifles not only free speech but also ad revenue that news outlets rely on to grow their businesses.

Listen to this exchange between @RepFitzgerald and @BenShapiro. pic.twitter.com/WJs6TBCdPt

— House Judiciary GOP 🇺🇸🇺🇸🇺🇸 (@JudiciaryGOP) July 10, 2024

GARM, by the way, is a flagship project of the World Economic Forum, so it should be no surprise that writers like Hot Air and I are in the crosshairs. Every time we take on the WEF, we offend the very organization that controls 90% of the advertising dollars in the world. 

This is why I keep pounding on readers to sign up for our VIP program. We like to keep our content free and indeed provide almost all of it without a paywall because everybody needs to hear what we have to say, but it is our members who make that possible. We do get advertising revenue, but we are locked out of the big market because we tell the truth. 

If you haven't signed up for our VIP program, I am once again begging you to do so. It keeps us in business--literally. Use code SAVEAMERICA for a whopping 50% savings off our already ridiculously low fee.