Most little girls in America go through a Disney princess phase.

Not being a child psychologist I can’t speak to whether this is healthy or not, although I suspect it is just a benign indulgence in a fantasy world and has no great sociological significance. But what do I know about such things?

What I do feel pretty confident about is that welcoming little girls into a boutique to give them the full princess experience should not be done by a mustachioed man wearing a dress.

Disney apparently disagrees with me.

That boutique is a big deal for the girls when they go there. Mine went. They’re having this little fantasy day and now they get greeted for this experience by a creepy man in a dress?

He is immeasurably creepy just for wanting this job position in the first place.

— Billboard Chris 🇨🇦🇺🇸 (@BillboardChris) May 30, 2023

I am generally a huge fan of capitalism and consumer choice, and if there is a huge market for princess dresses for men who am I to judge?

But Disney’s boutique is aimed specifically at children and helps shape their understanding not just of what is normal, but of what is to be aspired to. Disney princesses are heroes to little girls, and Disney clearly wants their image of a heroic princess to be a man in a dress.

Again, normally I would be disgusted and just shrug–and I still would object to any lawmaker trying to ban Disney from doing this–but Disney is enjoying something of a captive audience. Parents take their kids to Disney because they have come to associate the company with family-friendly children’s entertainment, and their children are often obsessed with Disney’s intellectual property.

It’s not easy to promise your child a princess experience and have to turn away because the princess experience is a flaming transgender guy wanting to groom your children. Try explaining that to your 5-year-old. It won’t go well.

So parents grin and bear it, lest they have to deal with a tantrum at a Disney park that is already costing them thousands of dollars a day. They came to indulge their child, and Disney knows that.

Long term this sort of thing will probably hurt the company–it already has been hurt quite a bit, if they care about their stock price as they certainly do–but with a company so large and so rich there is a lot of harm to absorb until they change course. When something as large as Disney is diseased, it takes a long time for the disease to eat up the body.

The interesting question is why are they doing this? It clearly is not a business decision. It’s not like they have tapped into a huge new market that will replace and expand beyond their old or current market. Even parents who aren’t grossly offended by Disney’s move, or even enthusiastic about them, aren’t going to spend more money with them in solidarity with their transing kids.

At Disney’s prices that’s not much of a possibility. Spending $10 more for organic meat is one thing; dropping a few extra grand is quite the ask. Not gonna happen.

This means that the company has an ideological agenda that supersedes its economic mission. Queering the kids is the mission, not making money. The money they do make is a means to an end, and that end is not generating wealth for shareholders who are planning on retiring someday.

SCOOP: I've obtained video from inside Disney's all-hands meeting about the Florida parental rights bill, in which executive producer Latoya Raveneau says her team has implemented a "not-at-all-secret gay agenda" and is regularly "adding queerness" to children's programming. pic.twitter.com/eJnZMpKIXT

— Christopher F. Rufo ⚔️ (@realchrisrufo) March 29, 2022

This is an agenda that obviously goes far beyond Disney and is embraced by our entire transnational elite, and in America it extends from the president all the way down to the schoolteacher at the school most kids go to.

The Queering of America has nothing to do with recognizing that people come in all shapes, sizes, and races. It has nothing to do with embracing gay people as fellow citizens in a diverse culture.

It has to do with destroying America’s social structure. It’s not even a secret agenda–they are screaming from the rooftops about how they hate America as it is and that “experts” rather than parents should shape the moral foundation of kids’ lives.

We must believe them when they make it clear that they hate and want us destroyed. And reciprocate.

All it takes is saying “No!” and booting their allies out of government, and refusing to buy their products. Disney would survive, but it wouldn’t thrive. American companies need to grow in order to prosper, and we can make them shrink.

We can win school board elections. We can ignore the MSM when they scream we are bigots. We can laugh in their face when they call us names. Most of their power is the power to shame us.

Well, they are the shameful ones.

Shame them.