Dove is very concerned that young women are being encouraged to be fit, and is working to change that.

After all, people are healthy at any size. All the Queer Studies magazines say so, and with enough pressure medical journals will follow suit, as they have on every other SJW claim.

That’s why Dove has teamed up with Unreal Engine, the folks behind the most sophisticated graphics in video games, to ensure that more big girls are represented in video games. If you are turning into a tub of large sitting on your ass playing video games, you want your avatar to reflect that fact, don’t you?

I suspect not, but pleasing customers isn’t the point. It is pleasing to the ESG gurus who provide ratings and investment advice to mutual funds. You know, the geniuses who advise companies like Budweiser, InBev, and all the other woke companies to go trans. Here we can get both trans and fat or trans-fat for short.

We all know that transfats are good for everybody, right?

🎮 @Dove takes a stand against overly sexualized women in video games, with @EpicGames’s Unreal Engine education team & @womeningames, eliminating stereotypes and to build young players’ self-esteem & body confidence.https://t.co/Kgx6XJyNwn#realbeauty #seeall #womeningaming pic.twitter.com/W0MEWsEuyJ

— The Drum (@TheDrum) May 11, 2023

Partnering with Epic Games’s Unreal Engine education team and Women in Games, Dove wants to eliminate beauty stereotypes and build the next generation of young players’ self-esteem and body confidence.

In the ad, viewers see how one young woman strips herself of an over-sexualized costume and becomes more comfortable with herself as she sheds the bodysuit and mask.

Leandro Barreto, global vice-president at Dove, said: “Dove believes that beauty should be a source of confidence, not anxiety, in every aspect of life, both real and virtual.

“Although the games industry has made significant strides to become more inclusive, progress needs to be accelerated to challenge the narrow definitions of beauty still visible in the virtual world. Together without partners, we hope to make a real impact on the millions of women and girls who spend their free time playing games.”

Great idea. The larger the customers the more soap they will use, right? This is perhaps a good marketing strategy. More weight, more skin. More weight, more sweat.

More soap!

A plus-size model is appealing for wider airplane aisles because she can’t navigate the current ones. I can sympathize. While I am nowhere near as “plus-sized” as she, I have far too many pounds and hate economy class seats because my hips often touch the sides. It is unpleasant and claustrophobic.

But really? Really? This is supposed to inspire outrage at the airlines?

pic.twitter.com/FHfnyAIBXq

— Clown World ™ 🤡 (@ClownWorld_) May 17, 2023

“Healthy at any size” is BS, and every sane person knows it. Too much weight on your bones, too much weight for your heart. Diabetes. Heart disease. Early death.

That is nothing to encourage. Ask Michelle Obama, for God’s sake! Isn’t she lefty enough to listen to?

Apparently not.

The campaign, by Lola MullenLowe, is inspired by a new research study from Dove that showed 60% of girls and 62% of women feel misrepresented in games, with over one-third of young girls’ self-esteem being negatively impacted by lack of diversity in avatar characters. Unsurprisingly, 74% of women also wish for more inclusivity in female video game characters.

I don’t even know where to begin. I can assure you that almost no normal person is represented in games, which is sort of the point. People play them to escape reality, not embrace it. At least I hope so; if every person who played Grand Theft Auto felt the characters represent them then we have a larger problem than we already do. America’s cities are looking like the stage sets for the game.

Every major institution in America is engaged in what amounts to a psyop: convincing people that their very worst fears, traits, fantasies, and behaviors are to be embraced, admired, and enhanced. Fat? Eat more! You are healthy at any size? Confused? Depressed? Revel in it and make that your identity! Anxious? Scream your anxiety and demand everybody embrace your craziness!

I can assure you that the people who are pushing this are enjoying every minute of it. They get to feel virtuous, make money off you, and get power over you. You become dependent on and addicted to their approval.

Look at how young people react to the smallest criticisms. They scream, throw a tantrum, and run to their enablers for support.

Who benefits? The enablers.