I could try to shoehorn this into a political metaphor, but why mess with perfection on a Friday evening? Ace posed a pertinent question— Just who is this ad targeting? Erika Johnsen and I aren’t in the habit of buying Volvo 18-wheelers, but I think it speaks to the precision of Volvo steering, in general. And, if not, score one for brand recognition. And, Jean-Claude’s hammies. Yikes!
Update: A little bit of the how’d-they-do-that? Apparently, in one take.
Part of Volvo Trucks’ “Crazy Stunts With Our Trucks” promotional campaign, this effort was apparently the first time JCVD had attempted his trademark stretch between two semis moving in reverse — and for those who doubt, Volvo maintains there’s no computer-generated trickery or reverse filming underway. (That it demonstrates “Volvo Dynamic Steering” more than the awesomeness of the muscles from Brussels can and will be argued by future generations, but do note that the trailer on the semis stay straight while backing up.)
To pull it off, Volvo commandeered a closed airport in Spain and waited for sunrise. Van Damme, being Van Damme, needed only one take to make it work.
And, though Van Damme gets the moment in the sun, here, I’ve tried to back a trailer before so all the kudos on Earth to the truck drivers (or computers?).