I haven’t been paying much attention to this lately but today I saw something that made me wonder if Avengers: Endgame had finally dethroned Avatar as the top-grossing film of all time. The answer is no. Endgame is very close to catching up with Avatar but it looks like that won’t happen now that theaters are dropping the film in favor of newer releases. There’s just not quite enough gas left in the tank. From CNBC:
As “Endgame” exits its sixth week at the box office, its sales momentum has slowed so much that now analysts are questioning if it will be able to surpass “Avatar’s” $2.78 billion record.
“Endgame’s” current sales tally, $2.73 billion, is no small feat. However, The final $58 million the film needs to catch up to “Avatar” is not going to be easy to get, especially, as the summer box office season heats up.
Those numbers are from last week. If you include the money the film earned over this past weekend (you can see all the numbers here at Box Office Mojo) Endgame is about $47 million behind Avatar. But the film only made just under $5 million domestic this weekend. It will continue to drop as new releases like MIB International. If that doesn’t do it, Toy Story 4 opens the following weekend and will certainly dominate multiplexes. Finally, it’s only about three weeks from now until Spider-Man: Far From Home is released. At that point, I think Endgame gets knocked out for good and it won’t have made another $50 million in that time.
However, it’s possible this contest isn’t over. Endgame could get a theatrical rerelease that will add to its total.
Films are often re-released in theaters during major anniversaries or milestones, as well as part of movie-watching marathons.
“Titanic” got a 3D release in 2012, 15 years after its first release and hauled in $57.8 million in the U.S. Five years after that, for the film’s 20th anniversary, it was released again, earning nearly $700,000.
“Avatar” even got a second release, returning to theaters in 2010 and gaining an additional $10.7 million during that limited run.
It would not be out of the question for “Endgame” to do the same.
That’s possible, but keep in mind Avatar could also get another rerelease. After all, Cameron is currently producing four sequels, the first of which will be released in late 2021. It might make sense to have a rerelease of the original film in anticipation of the new releases.
So Avengers: Endgame came really close but it’s almost certainly not going to be the top film. Director James Cameron will retain his title as the global box office champ.