I mentioned on Friday that I’d been wondering when Organizing for Action née the Obama campaign was going to throw their full weight behind the White House and Democrats’ ferociously crucial endeavor to “inform” the public about the many “benefits” with which the “Affordable” Care Act is going to be [forcibly] serving them, because without insurers and plenty of insurees ready and rarin’ to sign up for the law’s proffered programs, the whole thing is wildly less likely to get off to an even halfway decent start — which is going to be a pretty crucial feat to accomplish before the fight for their electoral chances in the 2014 midterms next year. Ergo, here they come, guns blazing with a brand-new seven-figure summer ad buy touting the benefits that Americans are supposedly already seeing:

Better coverage, lower costs? My, that sounds nice, except that plenty of Americans don’t necessarily want better coverage (like the many young and healthy people the law needs to pay up for more expensive and comprehensive plans), and it’s turning out that a lot of these “lower costs,” aren’t. Less likely to appear in what I’m sure will be more forthcoming ads over the next year will be the fact that ObamaCare might in effect be hurting some of the very people it’s designed to help; as Jillian Kay Melchior explains at NRO, a lot of low-income hourly workers are likely looking at paying larger health care costs than they did before the law was implemented:

So the federal government has proposed so-called safe-harbor standards, which will stipulate the minimum requirements of an “affordable” plan, putting employers legally in the clear. Basically, such a plan would include a $3,500 deductible, a $6,000 cap on out-of-pocket costs, and premiums of $90 or less a month. …

It’s easy to see why low-income workers might be frustrated by the new law. Before, many employers who paid by the hour offered limited medical plans. These policies often got a bad rap because of their lack of catastrophic coverage. But to their credit, they were inexpensive and contributed to health-care costs immediately, without workers needing to first meet a deductible.

Now, these low-wage hourly workers would be forced to spend at least $5,300 before their coverage really begins to benefit them. For someone who’s already under financial duress, that’s a real burden.