Well, why not? Hollywood is a business, after all, and not everyone in it makes $20 million a picture. With the COVID-19 pandemic still spreading, filmmakers and TV producers hoping to create content — and more importantly, to sell it — face the same obstacles as any mom-and-pop retail operation.
Of course, Hollywood has a few more friends in Washington than most mom-and-pop operators have, too. A couple of heavyweights have begun lobbying both sides of the aisle to rescue movie theaters in the stalled Phase 4 relief bill:
Oscar-winning film directors James Cameron, Clint Eastwood and Martin Scorsese joined forces with movie theater owners on Wednesday in an appeal for financial help, saying they feared for the future of the industry.
In a letter to the leaders of the U.S. Senate and House of Representatives, they said the coronavirus pandemic had dealt a devastating blow to movie theaters and that without funds “theaters may not survive the impact of the pandemic.”
The letter was signed by more than 70 directors and producers along with the National Association of Theater Owners, the Directors Guild of America and the Motion Picture Association.
The pandemic forced movie theaters to close their doors in mid-March. Big chains including AMC Entertainment and Cineworld Plc’s Regal Cinemas have reopened, with reduced capacity, in many U.S. cities, but not in the biggest markets of Los Angeles and New York City.