Or are these actual Hillary Clinton supporters? This 90-second video comes from a site called BillForFirstLady, which identifies itself as a political-action committee. OpenSecrets has a file open on it but no data, as it’s relatively new; as of March 9, 2015, it hasn’t listed any expenditures, and it’s too early for OpenSecrets to track donations in the 2016 cycle. The committee filed papers with the FEC at the beginning of February, and it’s based out of Columbus, Ohio. The name of the treasurer matches that of a “Democratic digital strategist” who once ran for mayor in Washington DC, Luke Montgomery — and more pertinently, had a similar campaign starting in 2005 promoting Hillary for President, using the same domain.

So yes, this appears to be on the level, at least in terms of its sincerity. In terms of its content, though, it’s execrable. It uses pre-teen girls who have no concept of the political issues they are regurgitating for the camera to make the argument that it’s time to put a “va-jay-jay” in the White House. In fact, the video puts that term in one girl’s mouth:

Here are the top 5 reasons Hillary supporters should be embarrassed by this effort, in no particular order:

  • If you can’t find adults to make your case for you, then maybe you should pack it up. Putting words in the mouths of kids who aren’t even old enough to babysit on their own says a lot more about the campaign than it does about the mindsets of the children they exploit.
  • Speaking of which, in the midst of all this cheering about empowerment, did anyone notice that the ad chooses their spokesbabies on the basis of their genitalia and then tells them to make an argument based on their anatomy? Talk about objectifying girls …
  • If the argument to be made is that electing a woman will produce equal pay in the workplace, then these girls have picked the wrong woman to idolize. No, really.
  • If the argument is that we need to have a male “First Lady” to stop exploitation of women in the workplace, then these girls really need to rethink their endorsement.
  • Having little girls discussing their “vajayjays” as a political argument is just appalling. It’s appalling when adults make genitalia-based arguments, too, but at least we know it’s their argument.

And here’s a bonus reason:

  • The video claims that putting a woman in the White House will open up equality and suffrage in nations where women can’t vote. Hillary Clinton was Secretary of State for four years — what accomplishments did she make along those lines? Better yet, why did the Clinton Foundation take in millions from some of those very nations while Hillary Clinton served in that capacity?

Of course, when one looks at the website, it’s clear why they chose this approach. They basically assume everyone is 9 years old:

Can we please demand a moratorium from all sides on exploiting children to make political propaganda?

Update: Reformatted numbered points into bullet style instead.