“Why should I care about celebrity endorsements,” you say, “even if it’s a celebrity I happen to like?” Good point. You probably shouldn’t. There’s no celebrity bigger than Oprah Winfrey, right? She endorsed Hillary in July 2016. Clinton went on to lose almost every important battleground narrowly. Likewise, there’s no celebrity American athlete bigger than LeBron James. He not only endorsed Clinton, he campaigned for her in the final days of the race in his home state of Ohio. She ended up losing there by eight points.
Not only do celebrity endorsements not matter much, I don’t know that any endorsements matter anymore. Who’s a political or cultural figure who could realistically move votes at this point, especially during a campaign in which views of the president are hyperpolarized and have been for years?
But here’s another fact to bear in mind about America 2020: Everyone’s in their own bubble. You and I follow politics closely hour by hour; some people don’t follow it at all. Fox News is the most widely viewed cable news network in the country; on a good night its top shows draw a little bit more than one percent of the population. How do you reach that other 99 percent? What sort of input on politics is apt to reach someone who’s, say, 20 and doesn’t follow the news closely?