To cleanse the palate, this is not in fact a promo for a new HBO series although it should be. It’s an ad for a personal injury lawyer that ran during the Super Bowl in the Savannah market. How much does a two-minute spot during the most expensive TV event of the year cost? The local station won’t say but did confirm that it was one of the biggest ad purchases in station history.

And worth every penny, I think you’ll agree.

Here’s the backstory on the shooting it refers to. Someday he’ll be elected judge and he’ll run an ad for that too, showing a skull next to his gavel and “love” and “hate” tattooed on his knuckles. Exit question one: How is this guy not a bounty hunter? Exit question two: Why is he smashing his brother’s headstone?